Insight means three things at MLI:
1. insight into how today’s businesses work and how 21st century employees like to learn
2. insight into the detailed working of our clients’ organisations and cultures as well as the employees whose behaviour they want to influence
3. insight into the latest learning approaches and behavioural change techniques
We know that today’s learners are different. They want a more gritty, real-world approach to learning so that they can really ‘do something’ with it – and quickly. In many ways, learners today want to be ‘entertained’.
It’s increasingly clear that today’s workforce thinks and responds in ways that are closer to a brand’s customers than an organisation’s traditional resource. In the same way that marketers have developed a specific set of tools and approaches to ‘influence’ consumers to choose a particular product or service, with learning we are trying to ‘influence’ the learner to choose to take on board new ideas, skills or behaviours.
Like all good marketers, at MLI we understand all our clients are unique and have unique learning challenges so our learning solutions are unique, too. Nothing we do is off the shelf – ever!
We start in our Discovery phase by understanding our clients – their organisation, their challenges and the specific audiences we are targeting the learning at. We want the big picture of our clients’ businesses and industries but also the low-down on the little details of their people and their organisation that make all the difference.
Ultimately, we know that human beings are emotional first and rational second. So we start by designing learning that creates ‘emotional connections’ to a desire to change, develop or grow to ensure learners make a positive personal choice to change behaviours or take on new skills and ideas.
We don’t ignore the ‘rational’ side, though! Strategic insight underpins all of our learning and development. We’ve researched global trends in adult learning and behavioural change so we know what works and what doesn’t. By breaking down, bending and building on these proven ideas and methods, we are able to truly incorporate the ‘best of the rest’ into our solutions.